top legal resource
TOP LEGAL RESOURCE
Explore how we revitalized ACRD's digital presence, enhancing their user experience and refining their membership structure to better serve their community of legal professionals.
Explore how we revitalized ACRD's digital presence, enhancing their user experience and refining their membership structure to better serve their community of legal professionals.
Client
ACRD
Timeline
4 Weeks
Services
Design, Branding
Website
www.ACRD.org
Challenge
ACRD’s website struggled with clearly communicating the value of its membership tiers, making it difficult for potential members to choose the right option. Additionally, the growing demand for their services called for a more streamlined and user-friendly experience, ensuring members could easily access educational resources and tools like SkillTRAN.
ACRD’s website struggled with clearly communicating the value of its membership tiers, making it difficult for potential members to choose the right option. Additionally, the growing demand for their services called for a more streamlined and user-friendly experience, ensuring members could easily access educational resources and tools like SkillTRAN.
Solution
We restructured the membership selection process, simplifying the options and enhancing the clarity of each tier’s benefits. The design overhaul included improved navigation, user-friendly AI tools, and seamless access to key resources like the ACRD Academy and CLE Library. A chatbot was integrated to further assist members in finding what they need efficiently.
We restructured the membership selection process, simplifying the options and enhancing the clarity of each tier’s benefits. The design overhaul included improved navigation, user-friendly AI tools, and seamless access to key resources like the ACRD Academy and CLE Library. A chatbot was integrated to further assist members in finding what they need efficiently.
Result
The redesigned website led to a significant boost in user engagement and clarity, with a marked increase in membership sign-ups and renewals. ACRD now effectively supports over 1,000 members, making it the fastest-growing resource in the disability advocacy industry. The improved user experience fostered a stronger sense of community and easier access to essential tools.
The redesigned website led to a significant boost in user engagement and clarity, with a marked increase in membership sign-ups and renewals. ACRD now effectively supports over 1,000 members, making it the fastest-growing resource in the disability advocacy industry. The improved user experience fostered a stronger sense of community and easier access to essential tools.
